The opportunity of sourcing better health

As the basis of preventative healthcare, we’ve lost our way in sourcing food for its nutriment at the cost of price alone. Proving increasingly taxing on body and land, an allegiance to the cheap food of modern agriculture has mainlined a steroid-era of commoditized foodstuff built on misguided information, immature science and a lack of transparency to the global mainstream. Now, so widespread throughout the Western diet & world is cheap food, most consumers have a compromised appreciation of food values without knowledge of correlated risk or potential adverse effect.

The empirical evidence of our ill society is proving that an overfed and undernourished people is costly with upkeep.  With the lowest percentage of discretionary income allocated to food in the developed world, Americans now spend less money on what sustains us while allocating more than ever before on reactionary healthcare. We must assess the validity of placing our entire nutritional security over the long-haul on a single approach of fundamentally unproven agricultural practice.  Proven depleting and expensive with waste, the longevity of current conventional food production in the United States, and now abroad, will continue to prove more challenged.

Furthermore, propagating the only failed diet in the history of mankind for the short-term monetary benefit of distributing cheap food, atwhatcost will be incurred before the Western diet is recognized for its role as culprit of misgiving and instigator of modern plagues found in form of chronic illness, obesity and habitual poor eating habits? Teeming with the uncalculated cost of externalities to human & planetary health, the basis of our food system so dependent on price over value is a false economy in dire need of reflection.

In the last half century, we’ve seen incredible advancements in human care & life sciences. What’s most peculiar, or potentially premise for these forced advancements in responsive care, the process we use to craft our nutrient security has not progressed.  In fact, the opposite has proven true. The cheaper we make the volumes of food servicing the expanding Western diet, the more of these modern plagues and food safety risks we incur. Simply, we need a paradoxical change in remedying what ails us. That stems from the notion that it’s not caloric; it’s about sustenance – and when we all understand this simple rule, sourcing becomes the fix to many of the problems in the food system, and greater well-being of body and planet result from food production insight.

Aside just remediating production integrity concerns, there’s incredible opportunity to build innovation economies that institute efficiency to a current arcane food system. With dead loss on perishables and food waste now topping 40% of all foodstuff that reaches the supply chain – sourcing foodstuff is ripe with potential advancement. Furthermore, our linear perspective of agriculture that currently does not take into account the many environmental externalities directly associated to food production is quickly becoming one of the largest contributors to climate change, biodiversity loss, and water contamination. When we evaluate the whole picture, our food is not cheap at all,  but instead very expensive with diverse economic loses.  The remedy to heal exponentially growing human, planetary and economic expense comes by returning focus to best sourcing practice and further connecting consumer awareness to the food they eat.  This type of beneficial public and private initiative in and of itself is prepared for financial innovation. more…

The complete article can be found HERE