Maria Rodale:  If we truly want to feed the world – to change the world – we need both big and small farmers to go organic. In other words, we need all farmers. Everywhere. Switch to organic. People and producers are willing to pay you well and help you succeed. 

In my recent travels across America, one thing has become abundantly clear: Demand for organic food is soaring. The current organic market has grown to more than $35 billion in annual sales, and with companies like Walmart and Target making organic widely available, its growth is expected to continue. Supply, on the other hand, is not growing fast enough to meet demand. There’s just not enough organic food to go around in the U.S., so producers are now going overseas to help meet America’s increasing call for organic foods.

American farmers, this is a big opportunity!