Earth has a reset button; but, not quite sure we’re part of the next reboot? | Adbusters article:  ’Our Earth has endured five mass extinctions“

from curator: I’ll admit it – I like reading counter-culture magazine Adbusters.  The creativity piping through that publication is second-to-none.  Strong ecological understanding, deep-thinkers, and excellent visual storytellers.

But, the obvious disdain for capitalism underpinning nearly every-aspect of this unique publication can seem challenging – IMO.  I would argue, leveling the playing field with "those” currently doing business in-poor-order can be accomplished quickest with success. When constructed by the proper hands, a resilient business isn’t a bad thing at all.  Integrity and values of business leaders is what formulates corporate culture – good & bad.  So, instead of focusing on the idea that companies are inherently evil, the focus should instead be – whose hand has a firm grip on the tiller? And, how accountable they are! 

I hope we can all find common ground in encouraging a new breed of businessman (person) to sphered us through this most recent iteration of these “corporate robber baron leaders” who show little concern with their global impact.  As consumers increasingly express interest in spending on accountable leaders, and their products & companies in tow – those who continue to hide behind the cloak of a Brand instead of jumping on the opportunity to best present their personal mettle will soon be a major part of their own extinction…

To be successful, the impetus to save planet will have to be capitalism!

Proper economic incentives and uncompromising ethos alike, social entrepreneurs, many that I’ve personally come across (here at INNOVATEBoston), can successfully translate appeals from all sides to come to mutually-beneficial terms. As motivated diplomates driven by passion & resolve, social entrepreneurs get conscious people thinking business, and business people thinking consciously. In the long run, both sides need each other to survive.  

Fundamentally, increasing consumer demand is the backbone that will drive solutions of change and fund needed harmony with our surroundings. For this to work, social entrepreneurship is a pillar in all resolutions to address natural resource management concerns and climate change.

Risky Business:   Concerned with the lasting effect of unlocking the energy from a billion years of ecological residue so quickly, and afraid we’ll be the basis for the 6th mass extinction – just doing nothing will prove increasingly problematic.   We must understand and utilize regenerative design to reduce and better manage our wastes!  We must close energy production gaps and begin to tighten loops that can deal with our growing carbon issue.  We must re-focus, to begin natural resource management at a micro-level; the preservation of the biological life that keep soils fertile & water cleaned is no longer a foregone conclusion. AND, WE MUST FIND ECONOMIC INCENTIVE TO INTENSIFY SOLUTIONS OF CHANGE. According to the high-power cats at Risky Business, so pervasive is the need and opportunity for change & refinement in each & every industry – businesses and capital backing supporting natural ecological innovation will lead to a next rev of a tech boom!  We must move quickly with a pragmatic plan of financial solutions led by innovative leaders.

In this new world of success – we must take a seat at the table:  If we don’t step-up to demonstrate how business can be done better – who will? It begins simply by demonstrating proper culture and values within a company you believe in, or even passionate enough to begin. So, empower yourself, your impact can be much greater than you’d expect.  AdBusters will continue to do great work in presenting the voice of tomorrow.  As social entrepreneurs, we must interpret this language, and integrate it into today’s world to discover what is truth.  Funny enough, based on the mantra of their publication – I hope AdBusters would be proud of this suggested disobedience. 

Business can be a genius tool with nearly immediate results – let’s use it better to allocate resources to clean up our mess, and return to accountability through presenting ourselves as roll models that make good things happen – now!