Americans are strongly in favor of foods that are better for society and the environment. And they want to know if they’re eating GMOs.

The poll, conduced for Cone Communications, found that 89% think about where items are produced, that two-thirds would pay more for a local product, and that four-fifths (81%) want options that protect the environment. Three-quarters (74%) said they want companies to do a better job of explaining how their products affect the environment.