Panera introduces sprouted-grains to invest in their customers
The nutritional value of sprouted grains is unparalleled. But how many consumers actually know this? Betting long, Panera wants to invest in their patrons by promoting food sustenance through education of staff & customers to the value of higher quality raw materials, and better fresh food. Breaking down barriers – established brands with proper ethos and validity will drive broad awareness & food system change.
Sprouted grains generally refer to seeds of grain, such as barley or spelt, that are soaked in water and allowed to germinate, or begin to sprout. Once a root appears, the grain can be frozen, dried or mashed and cooked into baked goods. Sprouted grains are usually higher in protein and other nutrients, and lower in calories and carbohydrates, than other whole grains.