Drinking so much Wine, millennials change how it’s sold
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Boomers may have the money and the historical perspective, but they are not the market of the future. Millennials have different attitudes, desires – and budgets. The industry sees an opportunity, but in the customer’s terms, not necessarily the terms with which those who grew up in the wine business are familiar or which they value. But the power of the internet, of social media and of the market itself is truly driving a new model for a new generation.